Silva, Luciano Francisco Silveira da; Verschoore, Jorge Renato; Bortolaso, Ingridi Vargas; Brambilla, Flávio Régio
(European Business Review, 2019)
Purpose – In line with the recent adoption of game dynamics to promote motivation and engagement in business contexts, the purpose of this paper is to analyze how gamification tools (i.e. points, levels, challenges, badges ...