Abstract:
It is perceived that knowledge is a fundamental resource for business growth. Aristotle advocated that power comes from knowledge. When we think of the segment of Brazilian winemaking, we hypothesize how the knowledge acquired and passed on to generations has been and will be transmitted. In this scenario, the
articulation between family memory and knowledge within organization is the theme of this study. The aim of this dissertation is to analyze the contributions to the Adega Chesini in the period from its inception to 2018, in relation to the practices of knowledge sharing within the organization, from the SECI model. Data collection
used as main sources the documentary research and the semistructured interview. The results of this study reveal, in a specific way, that: (a) the socialization of knowledge occurs from meetings (formal, informal), participations in associations linked to the business and learning "master and apprentice" type. (b) the
externalization of knowledge occurs through the development of participation in external events and awards; (c) the combination of knowledge comes from the exchange of emails and use of whataspp and access to the Adega Chesini website; (d) in the internalization the methods facilitating the internalization of knowledge are,
access to reading materials. Winery site and creation of cultural space; (e) it was verified that the practices of knowledge sharing within the organization contribute to informal learning, creation of new tacit knowledge, to the creation of new products developed at the Adega Chesini and to the implementation of improvements and
memory in the Winery
